Trackless Terms of Service
Business Terms of Service · effective from 10 June 2026 · version 1.2
Article I - Contracting parties
Provider: Dominik Ulrich (operator of Trackless.cz), Company ID 74729381, VAT ID CZ9005173595, registered office K Blahobytu 1699, 530 02 Pardubice, Czech Republic, a natural person conducting business registered in the Trade Licensing Register (Magistrát města Pardubic - Municipal Trade Licensing Office), bank: Fio banka, a.s. (SWIFT/BIC FIOBCZPPXXX), CZK account 2203526247/2010 (IBAN CZ08 2010 0000 0022 0352 6247), EUR account 2003526242/2010 (IBAN CZ55 2010 0000 0020 0352 6242), e-mail info@trackless.cz (the "Provider").
User: a business customer, whether a natural person or legal entity, who creates an account in Trackless and accepts these Terms. The relationship is governed by Czech law and is concluded exclusively between businesses; it is not a consumer contract.
Article II - Subject matter
The subject matter is the provision of the online analytics service Trackless (the "Service" or the "Application") available at trackless.cz. The Service collects and evaluates data on traffic, visitor behaviour, orders and e-commerce performance of the User's website or e-shop, submitted through an integration (in particular a PrestaShop module, WordPress/WooCommerce plugin, OpenCart, Magento 2, Shopware 6, Sylius or Joomla / VirtueMart module, the t.js tracking JavaScript or custom API integration), and displays the data in dashboards, reports and exports.
The measurement is designed as server-side and cookieless. Server-side modules do not store their own measurement identifiers in the visitor's browser for analytics. If the User chooses an integration through the t.js measurement JavaScript, the script runs in the browser and may read ordinary page data and data-layer information needed to send the measurement; even then it does not store its own analytics cookies or its own measurement identifier. The scope of features may evolve over time, especially due to integrations, technical development and security requirements.
Article III - Contract formation and user account
The contract is concluded by completing registration and accepting these Terms. The User must provide true and up-to-date information, protect login credentials, and protect the api_key and any read-only API tokens. The User is responsible for all activity performed through their account.
If the User activates transmission of visitor, customer or order data to the Service, the Data Processing Agreement (DPA) also forms part of the contractual relationship, governing the processing of personal data transmitted by the User acting as controller.
Article IV - Provider's rights and obligations
- Make the Application and its features available in the scope corresponding to the selected or currently billed plan.
- Provide e-mail support within a reasonable time, usually within 3 business days.
- Use reasonable efforts to maintain availability of the Service; however, uninterrupted operation is not guaranteed.
- Carry out maintenance, security actions and changes to the Service where proportionate to the nature of the Service and not negating its main purpose.
- Inform the User of material changes to the Service, pricing or legal documents in an appropriate manner.
Article V - User's rights and obligations
- Use the Service in accordance with applicable law, these Terms, documentation and the purpose of the Service.
- Ensure a proper legal basis for submitted data, provide required information to visitors and customers, and assess whether their own website uses other tools requiring consent or other legal steps.
- Not submit direct personal identifiers to the Service, especially names, e-mails, phone numbers, postal addresses, free-text personal notes, special categories of data or payment data.
- Ensure that free-form fields submitted through an integration or API, especially URLs, referrers, search queries, coupon codes and custom events, do not contain direct personal data.
- Not interfere with the Service, attempt unauthorised access, circumvent limits or endanger other users' data.
- Pay the Service fee under Article VI if continuing with paid use of the Service.
Article VI - Price and payment terms
Trial period: 30 days free of charge.
The price of paid use is governed by the current price list published on the Trackless website and/or by the invoice issued for the relevant billing period. The exact prices are not fixed in these Terms.
The price list may distinguish the type of website and the relevant usage band. For e-shops, the band may be determined mainly by completed orders and related use over the last 12 months; for traffic-only websites, mainly by average monthly traffic. The current price list is available on the pricing page.
Registration for the trial period does not itself create an obligation to pay a subscription. After the trial ends, the Provider may restrict access to the Application or certain features until the User generates and pays an invoice, unless agreed otherwise. Data collection may continue for a limited time after the trial or paid period to preserve measurement continuity.
The subscription is paid in advance based on an invoice with the due date stated on the invoice, usually 14 days. The paid period is one year and starts after the end of the trial or the already paid period. Paid subscription fees are non-refundable, including in case of early termination or non-use, unless agreed otherwise in writing or required by law.
The paid period renews automatically for another annual period unless either party terminates it no later than 4 weeks before the end of the current period. A price list change does not affect an already paid period; any new price applies only from the next renewal. However, if the volume of completed orders during a paid period exceeds the limit of the band paid for, the Provider will notify the User in advance and, after no less than 14 days from the notice, may charge a pro-rated part of the price difference between the two bands for the remaining part of the paid period; the top-up is invoiced with a 14-day due date. A move to a lower band takes effect from the next renewal.
Article VII - Personal data and cookies
For visitor, customer, order and event data submitted by the User to the Service, the User usually acts as the controller and the Provider as the processor. Details are governed by the Data Processing Agreement (DPA).
The Service is designed so that for analytics it does not store analytical cookies or similar identifiers in the visitor's terminal device. This does not affect the User's duty to inform visitors about personal data processing or to handle consents for other tools, scripts or cookies used on the User's own website.
For data entered directly into the Application or provided in communication with the Provider, the Provider acts as controller. This includes identification and contact details, login and security data, billing data, invoice history, support communication and data needed to operate the account. The purposes are contract performance, Service operation and security, customer support, billing, legal compliance and protection of legitimate interests. The data is retained for the duration of the account and afterwards for the period necessary to protect rights and fulfil legal obligations; tax documents are retained for the statutory period.
Data subjects may contact the Provider at info@trackless.cz and exercise GDPR rights, including access, rectification, erasure, restriction, objection and the right to lodge a complaint with a supervisory authority.
Article VIII - Availability, liability and backups
The Provider is not liable for outages caused by third parties, force majeure, connectivity, hosting, incorrect integration, faulty data, outdated modules or User intervention. The Service is an analytics tool; the Provider does not guarantee that measured data will be suitable for every accounting, tax, marketing or legal purpose of the User.
The Provider is not liable for indirect damage or lost profit. To the maximum extent permitted by law, total liability is limited to the price paid by the User for the last subscription period. This limitation does not apply where prohibited by law.
Data is backed up reasonably; operational backups are usually retained for no more than 14 days. The User may export data regularly and is advised to keep their own records where needed for internal or legal purposes.
Article IX - Term and termination
The contract lasts for the trial or paid period and further while the User's account remains active. The User may terminate use of the Service by cancelling the account or notifying info@trackless.cz. To prevent automatic renewal, notice must be delivered no later than 4 weeks before the end of the current period.
In case of material breach, security risk, misuse of the Service or non-payment of an overdue invoice, the Provider may restrict or terminate access. Before account termination, the User may request data export; after termination, data handling follows the DPA and technical retention periods.
Article X - Final provisions
The relationship is governed by Czech law. The Provider may reasonably amend these Terms, especially due to changes in the Service, pricing, legal requirements, security requirements or technical operation. The User will be informed of material changes in advance where appropriate; continued use after the effective date means acceptance. If the User disagrees, they may terminate the Service before the change takes effect.
If any provision is invalid or ineffective, the remaining provisions remain valid. The parties will replace it with a valid provision closest to its intended purpose.