How to measure your Webnode site and store with Trackless

On Webnode you are live in minutes: a snippet in the website HTML header measures traffic (on the Standard, Profi and Business plans), and on the Profi and Business plans you also measure completed orders through Webnode's conversion-tracking field. Your data stays on our server in the EU, and the first 30 days are free.

How it works

• Two short snippets. One in the website HTML header measures traffic, the other in the conversion-tracking field reads the completed order on the thank-you page. You paste them once and never touch them again.
• The data is yours alone. Measurements end up on our server in the EU; we do not share the data with advertising systems.

Step 1: Get your tracking token

Sign up at trackless.cz, log in and in My sites click Add site. Choose Webnode and Trackless will immediately show you the tracking token - a string starting with tlc_. In the next steps, substitute it into both prepared code blocks.

Step 2: Traffic - snippet in the website header

In the Webnode administration, open Nastavení → Nastavení webu → HTML hlavička / patička webu (Settings → Website settings → HTML header / footer) and paste this variant of the snippet into the website header HTML field (replace VAS_MERICI_TOKEN with the token from step 1). Webnode serves it on every page; we simply exclude the order thank-you page, which step 3 handles. Save the changes and publish the site. Use this code:

<script>
if (!location.pathname.includes('/order-complete/')) {
  var s = document.createElement('script');
  s.async = true;
  s.src = 'https://c.trackless.cz/t.js?v=20260825';
  s.setAttribute('data-token', 'VAS_MERICI_TOKEN');
  document.head.appendChild(s);
}
</script>

For online stores, custom code in the header requires a paid Standard, Profi or Business package. On the free Webnode plan the field is visible, but saving only offers a package upgrade. On sites without the store module, the Limited and Mini packages only allow HTML code inside the body of individual pages, not in the site-wide header; that is usable mainly for simple traffic measurement and must be repeated manually on each page.

Step 3: Orders - snippet in conversion tracking (Profi/Business)

In the administration, open Nastavení → E-shop → Měření konverzí → Konverze na stránce poděkování za objednávku (Settings → Online store → Conversion tracking → Conversion on the thank-you page) and paste this snippet into that field (replace VAS_MERICI_TOKEN with the same token as in step 2). On the thank-you page Webnode exposes a window.productsData object with the order details, and Trackless sends the order number, the value with and without VAT, the currency and the shipping/payment split from it automatically.

<script>
var s = document.createElement('script');
s.async = true;
s.src = 'https://c.trackless.cz/t.js?v=20260825';
s.setAttribute('data-token', 'VAS_MERICI_TOKEN');
document.head.appendChild(s);
</script>

Conversion tracking on Webnode is available from the Profi and Business plans. Webnode only emits the order object when this field contains code - that is why the traffic snippet from step 2 is excluded from the thank-you page and the order is handled solely by this conversion snippet. The server also deduplicates orders by number, so a page reload never double-counts a conversion. After setup, place a test order; the conversion appears in your dashboard within minutes.

Step 4: Check that the measurement works

Open your site in a private browser window and browse a few pages. The visit usually appears in your Trackless dashboard within 15 minutes, after background processing. If it does not, check that the snippet is saved in the website header HTML and that no browser extension or privacy setting is limiting it in your browser.

What you will measure

• Sources and channels: UTM parameters, referrers and Google Analytics 4 style channels - including visits from AI assistants.
• Devices, browsers and operating systems.
• Countries and languages of your visitors.
• On the Profi and Business plans, completed orders as conversions: order number, value, currency and the shipping/payment split.

Limits, so you know what you are getting into

• We measure visits using browser code. If a browser or extension blocks it, some visits will be missing from your reports.
• An order from this browser integration is stored as browser_unverified: it appears in normal order, revenue and conversion analytics, but is excluded from billing and the pricing band. Conversions are available from the Profi plan; the Standard plan measures traffic only. This procedure requires a paid plan. Line items and margins require a server-side integration.
• Do you also run a store on an open platform (PrestaShop, WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 or Sylius)? Use our server-side modules there - they measure directly on the server, they do not depend on a browser snippet running, and depending on the platform can also handle orders, line items and margins. See the integrations overview for other options.

Frequently asked questions

Do I need visitor consent or a cookie banner because of Trackless?

There is no one-size-fits-all answer. Trackless does not store measurement identifiers or analytics cookies of its own in the browser, but this connection runs a browser snippet. Assess the legal basis, the cookie banner and whether the snippet should be gated by consent against the full site setup and the other tools you run. Webnode can gate custom code on acceptance of a chosen cookie category - you just place the code inside the matching cookie marker.

Will the snippet slow my site down?

The script loads asynchronously with the async attribute, which limits blocking while the page loads. Its execution and network requests still have some overhead; the actual effect on speed depends on your site and the visitor's device.

Can I use Trackless alongside Google Analytics 4?

Yes. Both can run side by side without affecting each other - you can keep Google Analytics connected through Webnode's built-in integration. Expect different numbers, though: Trackless is less dependent on its own analytics cookies than client-side analytics, so it may record some visits that GA4 counts only partially or as modelled data when analytics cookies are rejected.

How much does Trackless cost?

The first 30 days are free. The pricing band is then based only on server-verified orders and revenue; browser-unverified orders from this connection do not increase it. See the pricing for exact amounts.

Your site says "no JavaScript" - and this is JavaScript. How does that fit together?

Our server-side modules and plugins for open platforms (PrestaShop, WordPress/WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 and Sylius) measure directly on the store server without our own measurement JavaScript. On this platform the available route is a browser snippet. It sends the page URL, referrer, language and events to the Trackless endpoint; it does not store cookies or measurement identifiers of its own. Visitor identity is computed on the server from the request. This limits the identifiers Trackless adds to the browser, but the legal assessment and any consent gating depend on the deployment.

Try it on your site

Signing up takes a minute, pasting the code another five. The first 30 days cost nothing.

Start your free 30-day trial View the live demo

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