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How it's going
- Visitors searched for "t-shirt" with no results - consider adding it.
- Most revenue comes from bing / organic.
Revenue ?
4 442,23 EUR
products, excl. VAT
-
Orders ?
62
excl. cancelled/returned
-
AOV ?
71,65 EUR
avg. value
-
Conversion ?
18,51 %
335 visitors
-
Orders: new / returning ?
18 / 44
29 % new
Time / touches ?
3,1 d
2,6 touches to purchase
Tracked journey ?
100,0 %
62 of 62 orders
▲▼ comparison against the period 19. 7. 2026 - 17. 8. 2026
Your pricing band by orders
Start
1 200 Kč/ year excl. VAT
For information, per the order-based pricing. Only orders confirmed by a server integration count towards the pricing band. Orders reported only by the browser tracking code do not affect pricing or billing. A higher price applies only from the next annual renewal - your current plan stays until the end of the period.
Visits (sessions) ?
335
1,1 pages / session
-
Visitors ?
335
unique people (not sessions)
-
Bounce rate ?
0,0 %
of 335 sessions
Avg. session length ?
-
nothing to compute the length from
Bot share ?
0,0 %
0 bot visits
Credit notes ?
0,00 EUR
deducted from revenue
Cancelled / returned ?
9
449,92 EUR · not counted in revenue
Gross profit ?
2 241,24 EUR
from items with purchase price
Margin ?
50,5 %
coverage 100 % of rows
Traffic over time ?
Orders and conversion over time ?
Performance by weekday ?
| Day | Average visitors | Average orders | Conversion | Average revenue |
|---|---|---|---|---|
| Monday | 11,8 | 3,0 | 25,5 % | 215,00 EUR |
| Tuesday | 12,2 | 1,2 | 9,8 % | 90,33 EUR |
| Wednesday | 9,2 | 1,2 | 13,0 % | 101,65 EUR |
| Thursday | 12,5 | 2,8 | 22,0 % | 222,06 EUR |
| Friday | 12,8 | 2,0 | 15,7 % | 137,02 EUR |
| Saturday | 10,8 | 3,0 | 27,9 % | 190,58 EUR |
| Sunday | 9,3 | 1,8 | 18,9 % | 105,92 EUR |
What changed ?
Visitors
335
-
Previous period: 0
Conversion rate
18,51 %
-
Previous period: -
Average order value
71,65 EUR
-
Previous period: -
Largest channel changes
bing / organic
1 136,66 EUR
New in period Previous period: 0,00 EUR
google / cpc
863,74 EUR
New in period Previous period: 0,00 EUR
newsletter / email
783,43 EUR
New in period Previous period: 0,00 EUR
facebook / social
591,33 EUR
New in period Previous period: 0,00 EUR
Largest product changes
Zip Hoodie
1 098,15 EUR
New in period Previous period: 0,00 EUR
Hoodie
908,25 EUR
New in period Previous period: 0,00 EUR
Backpack
718,51 EUR
New in period Previous period: 0,00 EUR
T-shirt Premium
637,33 EUR
New in period Previous period: 0,00 EUR
Why are my numbers different from Google Analytics?
- We do not lose visits to declined cookie consent - our measurement does not rely on its own analytics cookies, and with server-side modules it does not depend on a browser script. That is why our numbers can be higher than Google Analytics.
- Compare like for like. The headline number in Google Analytics is "active users" - the closest match here is "Visitors" (unique people), not "Visits (sessions)", of which there are always more. The definitions differ, so don't expect identical numbers.
We filter out bots. Automated traffic (search engines, monitoring, tools) is excluded by default. You can edit the list of User-Agents in the site settings ("Exclude from tracking") and show them anytime with the "incl. bots" toggle.
Channel groups (GA4) ?
| Channel | Sessions | Visitors | Orders | Revenue | Share |
|---|---|---|---|---|---|
| organic_search | 94 | 94 | 23 | 1 644,40 EUR | 28.1 % |
| 69 | 69 | 12 | 783,43 EUR | 20.6 % | |
| paid_search | 69 | 69 | 10 | 863,74 EUR | 20.6 % |
| direct | 54 | 54 | 9 | 559,33 EUR | 16.1 % |
| organic_social | 49 | 49 | 8 | 591,33 EUR | 14.6 % |
| Total | 335 | 335 | 62 | 4 442,23 EUR | 100 % |
Channel group share
Revenue over time
Chart annotations ?
| Date | Label | |
|---|---|---|
| No annotations in this period yet. | ||
Channels (source / medium)
| Source | Medium | Orders | Revenue | Share |
|---|---|---|---|---|
| bing | organic | 12 | 1 136,66 EUR | 25.6 % |
| cpc | 10 | 863,74 EUR | 19.4 % | |
| newsletter | 12 | 783,43 EUR | 17.6 % | |
| social | 8 | 591,33 EUR | 13.3 % | |
| Direct | (none) | 9 | 559,33 EUR | 12.6 % |
| organic | 11 | 507,74 EUR | 11.4 % | |
| Shown total | 62 | 4 442,23 EUR | 100 % | |
Channel share of revenue
Profit by channel ?
| Channel | Orders | Revenue | Purchase cost | Profit | Margin | Cost coverage |
|---|---|---|---|---|---|---|
| bing / organic | 12 | 1 136,66 EUR | 578,50 EUR | 558,15 EUR | 49,1 % | 100 % |
| google / cpc | 10 | 863,74 EUR | 430,50 EUR | 433,24 EUR | 50,2 % | 100 % |
| newsletter / email | 12 | 783,43 EUR | 384,50 EUR | 398,92 EUR | 50,9 % | 100 % |
| facebook / social | 8 | 591,33 EUR | 290,50 EUR | 300,84 EUR | 50,9 % | 100 % |
| Direct / (none) | 9 | 559,33 EUR | 272,50 EUR | 286,84 EUR | 51,3 % | 100 % |
| google / organic | 11 | 507,74 EUR | 244,50 EUR | 263,25 EUR | 51,8 % | 100 % |
All events ?
| Event type | Count | Share |
|---|---|---|
pageview (Page view) | 364 | 33.6 % |
view_item (Product view) | 335 | 30.9 % |
add_to_cart (Add to cart) | 199 | 18.4 % |
begin_checkout (Checkout started) | 71 | 6.6 % |
purchase (Purchase) | 62 | 5.7 % |
search (Search) | 52 | 4.8 % |
| Total | 1083 | 100 % |
Funnel - drop-off between steps ?
| Step | Visitors | from previous ? | from 1st step ? |
|---|---|---|---|
| Visit | 335 | - | 100 % |
| Product detail | 335 | 100 % | 100 % |
| Add to cart | 199 | 59.4 % | 59.4 % |
| Checkout | 71 | 35.7 % | 21.2 % |
| Purchase | 62 | 87.3 % | 18.5 % |
Funnel (chart)
New, returning and guest customers ?
New customers
18
orders
1 283,16 EUR
Average order: 71,29 EUR
Returning customers
44
orders
3 159,07 EUR
Average order: 71,80 EUR
Guests
0
orders
0,00 EUR
Average order: 0,00 EUR
Voucher performance ?
| Voucher | Orders | Revenue | Discount | Average order |
|---|---|---|---|---|
| No voucher | 62 | 4 442,23 EUR | 0,00 EUR | 71,65 EUR |
Top products
| Product | Qty | Orders ? | Cust. ? | Revenue | Profit ? | Margin |
|---|---|---|---|---|---|---|
| Zip Hoodie #104 | 22 | 13 | 11 | 1 098,15 EUR | 504,24 EUR | 45.9 % |
| Hoodie #103 | 21 | 14 | 11 | 908,25 EUR | 446,25 EUR | 49.1 % |
| Backpack #107 | 18 | 12 | 10 | 718,51 EUR | 340,56 EUR | 47.4 % |
| T-shirt Premium #102 | 32 | 19 | 13 | 637,33 EUR | 349,44 EUR | 54.8 % |
| T-shirt Basic #101 | 26 | 12 | 10 | 344,50 EUR | 188,50 EUR | 54.7 % |
| Water Bottle #108 | 31 | 20 | 13 | 307,43 EUR | 168,02 EUR | 54.7 % |
| Cap #105 | 22 | 16 | 10 | 254,82 EUR | 144,76 EUR | 56.8 % |
| Socks (3 pairs) #106 | 21 | 12 | 10 | 173,25 EUR | 99,75 EUR | 57.6 % |
Revenue by category
| Category | Qty | Orders | Cust. | Revenue |
|---|---|---|---|---|
| Hoodies | 43 | 24 | 17 | 2 006,40 EUR |
| Accessories | 92 | 45 | 18 | 1 454,01 EUR |
| T-shirts | 58 | 28 | 16 | 981,83 EUR |
Top categories by views ?
| Category | Views | Visitors |
|---|---|---|
| No data for this period. | ||
Top pages ?
| Page | Views | Visitors | Share |
|---|---|---|---|
| / | 335 | 335 | 47.9 % |
| /product/106 | 55 | 55 | 7.9 % |
| /product/101 | 49 | 49 | 7 % |
| /product/104 | 46 | 46 | 6.6 % |
| /product/105 | 40 | 40 | 5.7 % |
| /product/102 | 39 | 39 | 5.6 % |
| /product/108 | 38 | 38 | 5.4 % |
| /product/107 | 35 | 35 | 5 % |
| /product/103 | 33 | 33 | 4.7 % |
| /old-page | 29 | 29 | 4.1 % |
Landing pages ?
| Page | Visitors | Share |
|---|---|---|
| / | 335 | 100 % |
Traffic sources (referrers) ?
| Referrer | Visitors | Share |
|---|---|---|
| Direct (no referrer) | 123 | 36.7 % |
| https://www.google.com/ | 116 | 34.6 % |
| https://www.facebook.com/ | 49 | 14.6 % |
| https://www.bing.com/ | 47 | 14 % |
Session entry pages ?
| Page | Sessions | Share |
|---|---|---|
| / | 335 | 100 % |
Session exit pages ?
| Page | Sessions | Share |
|---|---|---|
| / | 306 | 91.3 % |
| /old-page | 29 | 8.7 % |
Visitor technology ?
Device (mobile/desktop/tablet)
| Mobile | 146 | 43.6 % |
| Desktop | 121 | 36.1 % |
| Tablet | 68 | 20.3 % |
Operating system
| Android | 86 | 25.7 % |
| iOS | 72 | 21.5 % |
| macOS | 69 | 20.6 % |
| Linux | 58 | 17.3 % |
| Windows | 50 | 14.9 % |
Browser
| Chrome | 130 | 38.8 % |
| Firefox | 76 | 22.7 % |
| Safari | 65 | 19.4 % |
| Edge | 64 | 19.1 % |
Country
| ES | 48 | 14.3 % |
| US | 46 | 13.7 % |
| DE | 45 | 13.4 % |
| NL | 45 | 13.4 % |
| IE | 43 | 12.8 % |
| AT | 41 | 12.2 % |
| FR | 36 | 10.7 % |
| GB | 31 | 9.3 % |
On-site search ?
| Search term | Count | No results |
|---|---|---|
| t-shirt | 38 | 8 |
| xyzzy | 14 | 3 |
404 error pages ?
| URL | Hits | Share |
|---|---|---|
| /old-page | 29 | 100 % |
Goals ?
No goals have been configured for this account yet.
Payment & shipping
Payment
| Payment | Orders | Revenue | Share |
|---|---|---|---|
| Cash on delivery | 32 | 2 529,74 | 56.9 % |
| Credit card | 30 | 1 912,49 | 43.1 % |
| Shown total | 62 | 4 442,23 | 100 % |
Carrier
| Carrier | Orders | Revenue | Share |
|---|---|---|---|
| DHL | 19 | 1 574,57 | 35.4 % |
| Pickup point | 23 | 1 567,48 | 35.3 % |
| UPS | 20 | 1 300,18 | 29.3 % |
| Shown total | 62 | 4 442,23 | 100 % |
Top campaigns ?
| Campaign | Visits | Bounce rate | Avg. duration | Pages / visit | Orders | Order conversion | Revenue |
|---|---|---|---|---|---|---|---|
| newsletter-15 | 6 | 0,0 % | - | 2,2 | 0 | 0,0 % | 0,00 EUR |
| newsletter-20 | 6 | 0,0 % | - | 2,3 | 0 | 0,0 % | 0,00 EUR |
| newsletter-13 | 5 | 0,0 % | - | 3,2 | 3 | 60,0 % | 247,34 EUR |
| newsletter-12 | 4 | 0,0 % | - | 2,3 | 0 | 0,0 % | 0,00 EUR |
| newsletter-26 | 3 | 0,0 % | - | 2,7 | 1 | 33,3 % | 89,83 EUR |
| newsletter-11 | 3 | 0,0 % | - | 2,3 | 1 | 33,3 % | 76,17 EUR |
| newsletter-6 | 3 | 0,0 % | - | 2,3 | 1 | 33,3 % | 11,58 EUR |
| newsletter-19 | 3 | 0,0 % | - | 2,0 | 0 | 0,0 % | 0,00 EUR |
| newsletter-28 | 3 | 0,0 % | - | 2,0 | 0 | 0,0 % | 0,00 EUR |
| newsletter-5 | 3 | 0,0 % | - | 2,0 | 0 | 0,0 % | 0,00 EUR |
Campaign content and search terms
Expand a campaign to compare its utm_source, utm_medium, utm_content and utm_term combinations. Up to the 100 strongest combinations per campaign in the selected period are shown.
newsletter-15
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
6 | 0,0 % | - | 2,2 |
newsletter-20
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
6 | 0,0 % | - | 2,3 |
newsletter-13
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
5 | 0,0 % | - | 3,2 |
newsletter-12
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
4 | 0,0 % | - | 2,3 |
newsletter-26
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,7 |
newsletter-11
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,3 |
newsletter-6
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,3 |
newsletter-19
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,0 |
newsletter-28
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,0 |
newsletter-5
| Source / medium | Content (utm_content) | Search term (utm_term) | Visits | Bounce rate | Avg. duration | Pages / visit |
|---|---|---|---|---|---|---|
newsletteremail |
(not set) |
(not set) |
3 | 0,0 % | - | 2,0 |
Cancellations by payment and source ?
A higher rate shows an association with a payment method or source, not a proven cause of cancellation.
By payment method
| Group | Orders | Cancellations | Cancellation rate | Cancelled order value |
|---|---|---|---|---|
| Cash on delivery | 38 | 6 | 15,8 % | 380,25 EUR |
| Credit card | 33 | 3 | 9,1 % | 69,67 EUR |
By source / medium
| Group | Orders | Cancellations | Cancellation rate | Cancelled order value |
|---|---|---|---|---|
| newsletter / email | 15 | 3 | 20,0 % | 182,75 EUR |
| google / organic | 14 | 3 | 21,4 % | 84,58 EUR |
| bing / organic | 13 | 1 | 7,7 % | 43,25 EUR |
| google / cpc | 11 | 1 | 9,1 % | 99,67 EUR |
| Direct / (none) | 10 | 1 | 10,0 % | 39,67 EUR |
| facebook / social | 8 | 0 | 0,0 % | 0,00 EUR |