How to measure your Upgates store without own analytics cookies
Trackless is cookieless analytics for e-commerce. It stores no own measurement identifier or analytics cookies in the visitor's browser. Because this connection runs through a browser snippet or pixel, assess the legal basis, cookie banner and whether the snippet should be gated by consent against the full site setup. There is no official Upgates add-on - but you can set up the measurement yourself in a few minutes by pasting a single line of code into the administration as a custom conversion code. Your data stays on our server in the EU, and the first 30 days are free.
- Trackless stores no own analytics cookies or measurement identifier, but this connection runs a browser snippet or pixel. Assess the legal basis, cookie banner and whether the snippet should be gated by consent against the full site setup.
- Blocking: the snippet runs in the browser - under aggressive blocking, some visits may be missed.
- What it measures: visits and completed orders from one tracking snippet.
How it works
- The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
- One line of code. Paste it into the administration once and leave it there. The same snippet measures visits and orders on the thank-you page.
- The data is yours alone. Measurements end up on our server in the EU; we do not share the data with advertising systems.
Step 1: Get your tracking snippet
Sign up at trackless.cz, log in and in My sites click Add site. Choose this platform and Trackless will immediately show you the ready-made tracking snippet with your token. Use the Copy button to put it on your clipboard. It looks like this:
<script async src="https://c.trackless.cz/t.js" data-token="VAS_MERICI_TOKEN"></script>Step 2: Paste the snippet into the Upgates administration
In the administration, open Doplňky / Vlastní konverzní kódy (Add-ons / Custom conversion codes). In the Kódy umístěné na všech stránkách (codes placed on all pages) section, paste the tracking snippet into the first field - Kód je umístěn mezi tagy <head> a </head> (the code sits between the <head> tags) - and save your changes.
Custom conversion codes are included in every Upgates plan at no extra charge - you paste the code and save it yourself, with nothing to wait for. One more detail: Upgates does not gate custom codes behind cookie consent; it only exposes the consent state in the upgates.cookies.* variables so a code can react to it on its own. Assess the Trackless snippet according to your own setup: it stores no own analytics cookies, but consent and any launch condition depend on the full site setup.
Step 3: Conversions on the thank-you page
Upgates orders are counted automatically from the same tracking snippet from step 2. On the thank-you page Trackless reads the official Upgates data object (upgates.order) and sends the order number, amount including VAT, amount excluding VAT, shipping/payment fee and currency. Do not add a second conversion snippet anymore.
If you already pasted the older conversion snippet, it will not break the measurement: the server deduplicates orders by order number. For a cleaner setup you can remove it from Konverzní kódy po dokončení objednávky and keep only the main all-pages snippet. Make a test order after deploying just to be sure; the conversion shows up in your dashboard within a few minutes.
Step 4: Check that the measurement works
Open your store in a private browser window and browse a few pages. The visit shows up in your Trackless dashboard within a few minutes. If it does not, check that the tracking snippet is saved in the Kódy umístěné na všech stránkách (all pages) section and that no browser extension or privacy setting is limiting it in your browser.
What you will measure
- The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
- Sources and channels: UTM parameters, referrers and Google Analytics 4 style channels - including visits from AI assistants.
- Devices, browsers and operating systems.
- Countries and languages of your visitors.
- Completed orders as conversions, including value, currency, order number and shipping/payment fee.
Limits, so you know what you are getting into
- The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
- On Upgates we can count orders as conversion events: count, value, currency, order number and shipping/payment fee. Order items and margins are available only to our server-side modules, which cannot be installed on Upgates.
- Do you also run a store on an open platform (PrestaShop, WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 or Sylius)? Use our server-side modules there - they measure directly on the server, they do not depend on a browser snippet running, and depending on the platform can also handle orders, line items and margins.
Frequently asked questions
Do I need visitor consent or a cookie banner because of Trackless?
There is no one-size-fits-all answer. Trackless stores no own measurement identifier or analytics cookies in the browser, but this connection runs a browser snippet or pixel. Assess the legal basis, cookie banner and whether the snippet should be gated by consent against the full site setup and the other tools you run.
Will the snippet slow my store down?
No. The script is small and loads asynchronously (the async attribute), so it does not block page rendering. And if it fails to load, your store runs on as if the snippet were not there.
Can I use Trackless alongside Google Analytics 4?
Yes. Both snippets can run side by side without affecting each other - you can keep Google Analytics 4 enabled through the built-in Upgates integration. Expect different numbers, though: Trackless is less dependent on its own analytics cookies than client-side analytics, so it may record some visits that GA4 counts only partially or as modelled data when analytics cookies are rejected.
How much does Trackless cost?
The first 30 days are free. After that you pay based on the number of orders in your store - see the pricing for exact amounts.
Your site says "no JavaScript" - and this is JavaScript. How does that fit together?
Our server-side modules and plugins for open platforms (PrestaShop, WordPress/WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 and Sylius) measure directly on the store server without our own measurement JavaScript. On this platform the available route is a browser snippet or pixel. It sends the page URL, referrer, language and events to the Trackless endpoint; it stores no own cookies or measurement identifier. Visitor identity is computed on the server from the request. This limits own identifiers in the browser, but the legal assessment and any consent gating depend on the deployment.
Try it on your store
Signing up takes a minute, pasting the snippet another five. The first 30 days cost nothing.