How to measure your Shoptet store without own analytics cookies

Trackless is cookieless analytics for e-commerce. It stores no own measurement identifier or analytics cookies in the visitor's browser. Because this connection runs through a browser snippet or pixel, assess the legal basis, cookie banner and whether the snippet should be gated by consent against the full site setup. There is no official Shoptet add-on - but you can set up the measurement yourself in a few minutes by pasting a single line of code into your template. Your data stays on our server in the EU, and the first 30 days are free.

How it works

• The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
• One line of code. You paste it into your template once and never touch it again.
• The data is yours alone. Measurements end up on our server in the EU; we do not share the data with advertising systems.

Step 1: Get your tracking snippet

Sign up at trackless.cz, log in and in My sites click Add site. Choose this platform and Trackless will immediately show you the ready-made tracking snippet with your token. Use the Copy button to put it on your clipboard. It looks like this:

Step 2: Paste the snippet into your Shoptet template

In the Shoptet administration, open Vzhled a obsah → Editor (Appearance and content → Editor) and switch to the HTML kód (HTML code) tab. Paste the snippet into the Záhlaví (header) section - Shoptet places it before the closing </head> tag - and save your changes.

<script async src="https://c.trackless.cz/t.js" data-token="VAS_MERICI_TOKEN"></script>

Each section takes up to 8192 characters. The Trackless snippet is a single line, so it fits alongside any codes already in the header section - add it on a new line below them.

Step 3: Orders are measured automatically

There is nothing else to set up. The approach uses the official Shoptet dataLayer and we have technically consulted it with Shoptet support. On the order confirmation page the tracking snippet detects the completed order by itself - it reads the order number, amount and currency from the official Shoptet data object (getShoptetDataLayer) - and counts it as a conversion with its value. Reloading the confirmation page does not double the conversion.

Everything is written defensively: if the data object is missing or the browser measurement does not run, nothing is sent - the confirmation page can never break.

Step 4: Check that the measurement works

Open your store in a private browser window and browse a few pages. The visit shows up in your Trackless dashboard within a few minutes. If it does not, check that the snippet is saved in the header section and that no browser extension or privacy setting is limiting it in your browser.

What you will measure

• The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
• Sources and channels: UTM parameters, referrers and Google Analytics 4 style channels - including visits from AI assistants.
• Devices, browsers and operating systems.
• Countries and languages of your visitors.
• Completed orders as conversions - automatically, including the value, currency and order number.

Limits, so you know what you are getting into

• The snippet runs in the browser, so under aggressive blocking of measurement scripts, some visits may be missed. In normal setups Trackless is not usually blocked; trends and source ratios remain meaningful.
• The snippet runs in the browser, so through it we count orders as conversion events - count, value, currency and order number (individual line items and margins aren't available this way). Want more accurate, unspoofable figures? If your store is on Shoptet Premium with the Private API, you can additionally enable the server-side order connection under My account → Shoptet server connection - we then read revenue straight from your store via the API, so it does not depend on the browser snippet running. On lower plans where the Private API is not available, expect to rely mainly on the browser snippet.
• Do you also run a store on an open platform (PrestaShop, WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 or Sylius)? Use our server-side modules there - they measure directly on the server, they do not depend on a browser snippet running, and depending on the platform can also handle orders, line items and margins.

Frequently asked questions

Do I need visitor consent or a cookie banner because of Trackless?

There is no one-size-fits-all answer. Trackless stores no own measurement identifier or analytics cookies in the browser, but this connection runs a browser snippet or pixel. Assess the legal basis, cookie banner and whether the snippet should be gated by consent against the full site setup and the other tools you run.

Will the snippet slow my store down?

No. The script is small and loads asynchronously (the async attribute), so it does not block page rendering. And if it fails to load, your store runs on as if the snippet were not there.

Can I use Trackless alongside Google Analytics 4?

Yes. Both snippets can run side by side without affecting each other. Expect different numbers, though: Trackless is less dependent on its own analytics cookies than client-side analytics, so it may record some visits that GA4 counts only partially or as modelled data when analytics cookies are rejected.

How much does Trackless cost?

The first 30 days are free. After that you pay based on the number of orders in your store - see the pricing for exact amounts.

Your site says "no JavaScript" - and this is JavaScript. How does that fit together?

Our server-side modules and plugins for open platforms (PrestaShop, WordPress/WooCommerce, Joomla / VirtueMart, OpenCart, Magento 2, Shopware 6 and Sylius) measure directly on the store server without our own measurement JavaScript. On this platform the available route is a browser snippet or pixel. It sends the page URL, referrer, language and events to the Trackless endpoint; it stores no own cookies or measurement identifier. Visitor identity is computed on the server from the request. This limits own identifiers in the browser, but the legal assessment and any consent gating depend on the deployment.

Try it on your store

Signing up takes a minute, pasting the snippet another five. The first 30 days cost nothing.

Start your free 30-day trial View the live demo

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